Who is it for?
Life with a dog is full of special moments. And what better way to recognise and celebrate those moments than with a delectably chewy treat! Our Luscious lamb and beef jerky are all about sharing the love, whether you’re out on an adventure or snuggling on the sofa.
Joyful pet food
Eating is one of life’s simple joys, so why overcomplicate things? Unlike most pet foods, we treat nature’s ingredients with respect and make food that’s naturally healthy and full of flavour.
Play nice with nature
We’re on a mission to become the world’s most sustainable pet food. We love nature, so we pledge to make real, lasting change through our targets of zero carbon, fully sustainable packaging and ethically sourced ingredients.
Friends stick together
We donate 1% of our sales to the Edgard & Cooper Foundation, which works with charities that improve the lives of cats and dogs today, while protecting them tomorrow.