Who is it for?
Everyone knows the greatest adventurers always pack plenty of snacks. After all, you can’t conquer the world on an empty stomach, can you? Our Brilliant beef busy day bars are designed to keep your dog full of energy and enthusiasm if you’re still out and about when hunger strikes.
Joyful pet food
Eating is one of life’s simple joys, so why overcomplicate things? Unlike most pet foods, we treat nature’s ingredients with respect and make food that’s naturally healthy and full of flavour.
Play nice with nature
We’re on a mission to become the world’s most sustainable pet food. We love nature, so we pledge to make real, lasting change through our targets of zero carbon, fully sustainable packaging and ethically sourced ingredients.
Friends stick together
We donate 1% of our sales to the Edgard & Cooper Foundation, which works with charities that improve the lives of cats and dogs today, while protecting them tomorrow.