Dogs are omnivores
Let's be honest, when was the last time you saw your pooch hunt and catch their own dinner? Dogs have been our loyal companions for thousands of years, and their needs have evolved with ours. Which explains why they're pretty relaxed about what they eat - meat, fish, plants or your slippers.
Dogs can get all the nutrients they need from plants. By bringing together the right combination of fresh veggies, grains, fruit, legume and oils, we create complete and balanced recipes.
It feels good to have more choice
We believe in the superpowers of fresh veg and healthy fruit. So in our quest to bring you and your dog even more choice, we've created our first plant-based recipes!
Do veg your way
Simply combine with their favourite meaty recipes or go full veggie*. You can’t go wrong.
*If you are switching 100% to plant-based, we recommend a 4 day transition period.
More friendly to the planet
Compared to our meat-based recipes, our plant-based kibbles create 43% less carbon dioxide equivalent (CO2e) emissions. Great for the planet, and great for your dog too!Learn more