play nicewith nature
We're a nature-loving lot and we want to become the world's most sustainable pet food brand. We're proud of our easy-to-recycle packaging that's less burdensome for the planet. We know we're not perfect (yet) but it's a paw in the right direction.
In addition to our more sustainable¹ packaging, we're stepping up to do more for the planet. Meet our Zero Pawprint Plan, our strategy that is better for our planet by 2025.
Our bags are made with paper
Standing up for nature
Our paper based bags are less burdensome for the planet as they're easy to recycle. Just recycle with other paper products.
Our paper based bags use renewable materials like paper and bioplastic. When responsibly sourced, renewable resources can replenish allowing us to make bags over and over again.
Our tins and cups are made from metal
One of the most recycled materials in Europe
Compared to other materials, recycling metal is easy. For example, 75% of all aluminium used since 1888 is still in use today. That’s because it doesn’t degrade after each use, and because you’re so good at putting it in the right bin.
Metal locks in nutrients for longer
We love our tins and cups because they keep food fresh for AGES. Thanks to metal’s natural preservative properties, our food stays full of nutritional goodness for 24 months - which also helps reduce food waste.
Discover how our tins are made from start to finishDiscover how →
Here’s a guide to show you exactly what to do with our empty packaging.
We’re really proud of our packaging but we know there’s more we can do. Over the next year, we’ll find new ways to improve our impact through our Zero Pawprint Plan.
If you’d like to find out how we get on, sign up to our newsletter: