We want to become the world's most sustainable pet company
Our pets thrive in nature, but the great outdoors is under threat.
Sustainability has always been part of who we are – from our planet-friendly packaging to our organic recipes. Now we’re stepping up to do more.
We will make real, lasting change through our targets of Zero Carbon, Fully Sustainable Packaging and 100% Ethical Sourcing by 2025.
Packaging for the planet
We’re proud our packaging is planet-friendly - it's easy to recycle with your paper or metal recycling! It's a paw in the right direction, but we know we're not perfect (yet!). Now we’re on the hunt to find 100% closed loop packaging for all our products.
Transparent, ethical sourcing of our ingredients
We believe that animals reared for pet food deserve to be treated with respect. Our new animal welfare policy ensures that everything we put in our recipes meets a standard we can be proud of.
Our Zero Pawprint Plan is our strategy to ensure we achieve our goal and make a positive impact on the planet by 2025.
Discover all our initiatives
As part of our Zero Pawprint Plan, we have identified 3 targets to reach by 2025. On our blog, you can find three articles explaining why each of these targets is important, how we’re going to achieve them and what steps we've already taken.